I’m Cailyn, a journalist turned content writer.
I make complex topics straightforward, digestible, and worth reading.
How I Work
But I still treat every project like a reporting assignment (just with fewer FOIA requests).
I start with the audience, ask insightful questions, and write with intent. I get up to speed quickly on unfamiliar topics and turn them into content that’s clear, thoughtful, and a little less daunting to read.
Sharing words with impact.
What I Do
Working as a journalist taught me how to dig deep, ask better questions, and tell stories that matter. I tackled nuanced topics, uncovered gaps in understanding, and shaped narratives that made people pay attention.
I write with the instinct of a reporter and the focus of a strategist. I look for the gaps: the messaging that’s missing, the questions no one’s answering, the audiences a brand wants to reach but isn’t speaking to yet.
I work with B2B companies, startups, and mission-driven brands, often in tech and healthcare. I help them bring those missing pieces into focus with content that’s strategic, grounded, and aligned with how they want to show up.