I’m Cailyn. Journalist by instinct, strategist by trade.
I take a kernel of an idea and build it into a narrative worth reading.
I approach every project with a reporter’s curiosity and a strategist’s lens.
Some stories begin in dense research. Some take dozens of interviews. Some emerge from a passing comment someone almost didn’t share.
Wherever the story begins, I know when to keep reporting, when to follow the data, and how to shape complex information into writing readers can understand and use.
Journalism trained me to dig deeper, ask better questions, and shape narratives people want to stop and read.
Sharing words with impact.
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‘America is not a fairy tale’: Biden makes message clear during Rock Hill visit
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'Somebody was definitely looking out for her': From doctor to patient
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After Winthrop allegedly mishandled her sexual assault claim, one woman fought for justice
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‘Reshaping the way we think about Judaism’: The archaeologist who dared to challenge tradition
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Hope in the aftermath of ‘Patient Disaster Crash’
Finding what matters. Saying it well.
I identify the narrative and carry it from first conversation to final draft.
Sometimes it's a 50-page research report that needs to translate across ads, email, webinars, and executive messaging. Sometimes it's interviewing a leader until the story they didn't know they had becomes clear.
No matter the format, I work with subject matter experts to clarify their message, shape it for the right audience, and carry it across platforms. My work has included national research initiatives, campaign messaging, ghostwritten articles published in national outlets, and speeches delivered to global audiences.