I’m Cailyn, a journalist turned content strategist.
I make complex topics straightforward, digestible, and worth reading.
I approach every project with a reporter’s curiosity and a strategist’s lens.
I’ve worked inside national brands and alongside growing startups. I bring clarity and cohesion to dense research, evolving industries, and executive-level communications.
Across reports, campaigns, and leadership messaging, I help organizations speak with one, consistent voice while keeping audiences engaged long enough to care.
Journalism trained me to dig deeper, ask better questions, and shape narratives people want to stop and read.
Sharing words with impact.
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‘America is not a fairy tale’: Biden makes message clear during Rock Hill visit
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'Somebody was definitely looking out for her': From doctor to patient
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After Winthrop allegedly mishandled her sexual assault claim, one woman fought for justice
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‘Reshaping the way we think about Judaism’: The archaeologist who dared to challenge tradition
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Hope in the aftermath of ‘Patient Disaster Crash’
Finding what matters. Saying it well.
I identify where messaging breaks down and build the narrative that connects research, leadership, and audience.
That can mean structuring a 50-page research report into a narrative that carries across ads, email, and webinars. It can mean turning technical depth into a blog strategy that translates expertise into industry insight. Or ghostwriting for leaders on the challenges shaping their industry, crafting commentary that sharpens their credibility and clarifies their point of view.
I’ve led messaging for national research initiatives, guided brand relaunches, and shaped executive voice for organizations across healthcare, technology, science, and education.